OUR STORY
Everyone knows that fitness is good for you. But at Afterburn Toronto, we make it fun — and we’ll help you find a routine that works for your lifestyle and personal goals. Whether you’re new or a seasoned veteran, we’ve got what you need to stay healthy and feel great.
As a leading Gym, we were founded back in 2000 to be a place where anyone can come and join in on the fitness fun. We want you to leave feeling better than ever. Showing up can be the hardest part. Let us take care of the rest.
ABOUT US
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We are a strength and conditioning facility, established in 2014 and originally built to service the needs of our dragon boat community and have since then grown to be one of the strongest powerlifting facilities in the country.
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Our purpose is to promote purposeful, efficient, effective and sustainable training in a team-based training facility to help people stay fit and healthy for life.
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We provide premium athletic training principles and a comprehensive equipment suite formerly reserved for professional athletes to our facility.
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Our community is unique in that it houses competitive athletes in two distinct sports along with other over-achievers who never settle for less than the best. Over 90% of our members attend more than twice a week.
OUR PURPOSE
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Toronto is home to one of the world's highest caliber dragon boat paddling communities but yet, did not have a comprehensive training facility.
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Training facilities conducive to achieving a broad range of fitness goals did not exist. Afterburn provides purposeful training equipment and a layout conducive to reaching their broad goals once limited to professional athletes.
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Many know what exercises to complete to achieve the desired results but few know why they should do it. As a result, people get disillusioned when they don't achieve the results they want. Many trainers emphasize telling their clients only the what and the how, perpetuating this problem.
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Empower the community with a facility that fosters purposeful, efficient and effective training in a team-based training facility to help people stay fit and healthy for life.
OUR NAMESAKE
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The facility was named after the 'Afterburn effect'. The more intense the exercise the more likely your body is deprived of the oxygen it needs to maintain a steady/rest state. To return to a resting state the body consumes MORE energy (calories) post-workout then during the actual workout. We choose this name because the theory is counterintuitive but it's efficient, it's effective, it's proven and it works.
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We are often taught to work hard and work for long periods to get the fitness results we need, the Afterburn effect teaches to train smart for less time and achieve better results.
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Train hard, train smart, trigger the burn.
THE PHOENIX
The Phoenix burns up in flames, is reborn and rises again. For Afterburn, this symbolizes our approach to fitness and training. Not only does the burning of the flames represents the Afterburn effect. More importantly, it represents the ability to rise again and find a new purpose when we feel we have plateau'd because fitness should be for a lifetime. Train for health, train for life.
OUR VALUES
Our values define who we are, what is important to us, and how we operate in order to provide the best experience possible for teams and members. Each decision is made with our values in mind, from equipment selection to layout to pricing to workshops and seminars.
EFFICIENT
We will encourage you to train smart by sharing knowledge and technique that will help you make every rep and every second purposeful. We will be efficient in our day-to-day operations to ensure that members and teams get the best experience possible at the best value.
EFFECTIVE
We will introduce science-based approaches to help you trigger the Afterburn and not just reach your goals but to do so faster and smarter. We will help you question the norm.
SUSTAINABLE
We will work with you to train for health and for life through our belief that training is not a fad or trend. We will make training fun so that you don’t lose interest or motivation.
TOGETHER
We will form a community of over-achieving fitness enthusiasts who are not afraid to share, learn and grow together. We will create an environment full of energy, passion and commitment.