The facility was named after the 'Afterburn effect'. The more intense the exercise the more likely your body is deprived of the oxygen it needs to maintain a steady/ rest state. To return to a resting state the body consumes MORE energy (calories) post-workout then during the actual workout. We choose this name because its counterintuitive but it's efficient, it's effective, it's proven and it works.
Train hard, train smart, trigger the burn.
The Phoenix burns up in flames, reborns and rises again, signifying continuity and hope. For Afterburn, this symbolizes our approach to fitness and training. Not only does the burning of the flames represents the Afterburn effect. More importantly, it represents the ability to rise again and find a new purpose when we feel we have plateau'd because fitness should be for a lifetime. Train for health, train for life.
Afterburn officially opened in January 2014 in order to address three gaps that owner and founder, Andrew, saw in the current community.
One. Toronto is home to one of the world's highest calibre dragon boat paddling community but yet, does not have a dedicated training facility unlike other major paddling hubs, like Montreal and Philadelphia.
Two. there are high barriers to access fun and diverse equipment that could help people achieve better and faster results and help them stay engaged and physically fit to life. Cost and availability limited an everyday person's access to this equipment.
Three. Many know what exercises to complete to achieve the desired results but few know why they should do it. As a result, people get disillusioned when they don't achieve the results they want. Many trainers emphasize telling their clients the what and the how, perpetuating this problem.
To bridge these gaps, Andrew built Afterburn, a facility that seeks to challenge the status quo and reject mediocre by changing the way people train and perceive training in Toronto. We will empower the community with a positive, innovative, results-oriented and team-based training facility to help people stay fit and healthy for life.
Our values define who we are, what is important to us, and how we operate in order to provide the best experience possible for teams and members. Each decision is made with our values in mind, from equipment selection to layout to pricing to workshops and seminars.